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Youngevity International, Inc. (NASDAQ: YGYI) Targeting the CBD Market

  • Youngevity is a top omni-direct lifestyle business
  • The company is leveraging growth opportunities related to cannabidiol oil
  • Company added two new hemp-derived cannabidiol products, expanding HempFX line to five offerings

Youngevity International, Inc. (NASDAQ: YGYI) is among the ‘Top 100 Global Direct Selling Companies’. Along with unique services, Youngevity offers products from the top selling retail categories. These categories include health/nutrition, home/family, food/beverage, spa/beauty, fashion, essential oils and photo. The company distributes its products and services via a worldwide network of preferred customers and distributors. A foremost omni-direct lifestyle company, Youngevity International has its corporate headquarters in Chula Vista, California.

Youngevity offers a hybrid of the direct selling business model. This model encompasses person-to-person selling relationships, which consist of a “network of networks.” This model additionally offers e-commerce and the power of social selling. The company offers a host of consumer products and services. This includes its diverse gourmet boutique coffee blends from wholly-owned subsidiary CLR Roasters. CLR Roasters’ products are produced through a vertically integrated “farm-to-cup” pipeline.

Furthermore, Youngevity is in the process of entering the cannabis market. The company’s plant-based nutrition experts are guiding its team toward the development of a complete line of proprietary hemp-derived cannabidiol oil products (

Cannabidiol supplements are set to burst out ahead of biopharma as the Farm Bill legalizes hemp. This is according to CannabisNewsAudio, which recently announced an Audio Press Release (APR) regarding this milestone featuring Youngevity International, Inc. Furthermore, the complete legalization of recreational marijuana is set for Canada this month, so opportunities exist in this marketplace ( In addition, cannabis is swiftly moving toward decriminalization throughout the worldwide marketplace.

Youngevity International is positioned to take advantage of growth opportunities to serve the new demands of consumers. The company just announced the expansion of its HempFX line with the launch of two new hemp-derived cannabidiol products: HempFX Hydration – Sleep and HempFX Hydration – Pure. In a news release, Steve Wallach, chief executive officer of Youngevity International, said, “Plant-based nutrition is fundamental to our product development philosophy. That’s why we’re especially excited to enter this rapidly growing market with two new products.”

The company is employing its “field-to-finish” strategy regarding its hemp-based cannabidiol business. This strategy is much akin to its coffee business strategy and involves a complete approach to cultivation, production and distribution. Strict quality control is the primary aim.

The company’s new proprietary HempFX line of hemp-derived cannabidiol oil products perfectly complements its product development philosophy. With this philosophy and its business strategy, Youngevity International foresees growing revenue opportunities across the vertical as it innovates with pioneering products and services.

For more information, visit the company’s website at

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