Targeted Strategies for Today's Evolving Markets

MissionIR Blog

Youngevity International, Inc. (NASDAQ: YGYI) Focusing on Multiple Product Verticals

  • Youngevity offers products in the top eight selling retail categories
  • The company offers a hybrid of the direct selling business model
  • Youngevity is also developing a line of proprietary, hemp-derived cannabidiol oil products

A top omni-direct lifestyle company, Youngevity International, Inc. (NASDAQ: YGYI) operates in the Direct Selling and Coffee Industry segments. The retail categories in which it participates include health and nutrition, home and family, food and beverage, spa and beauty, fashion, essential oils, photo and unique services. Chula Vista, California-based Youngevity International is among the top 100 global direct selling companies.

Youngevity is concentrating on three diverse growth channels. These encompass expansion into Latin America and Asia, its new technology platform and green coffee distribution through expansion of its brands. Moreover, the company is in the process of entering the cannabis market.

Youngevity offers a synthesis of the direct selling business model. This business model includes person-to-person selling relationships consisting of a “network of networks.” Tied in with this, the company’s technology-driven web platform supports Youngevity’s expansion of global e-commerce and social selling platforms.

Revenue drivers for Youngevity include newly-acquired distributors and customers, product approvals and corporate infrastructure. Youngevity has greater than 2,000 SKUs (Stock Keeping Units) that are poised to boost future growth. In addition, international expansion is at the heart of Youngevity’s strategic initiatives.

Youngevity supports its direct sellers with its innovative YoungevityGo2 app. This distributor app simplifies the selling process. It features social media campaigns and engaging video. It also features customer retention and distributor education, custom websites, data analytics, digital flipcharts and magazines.

Youngevity has its proprietary web-based acquisition portal for acquiring companies and their intellectual property. Its acquisition strategy centers on streamlined onboarding of customers, distributors and products. The company’s acquisition portfolio includes Via Viente, BellaVita, David Allen Capital, Inc., Nature Direct, Heritage Makers and Gigi Hill, among many others. Fundamentally, with this varied portfolio, Youngevity is a global Main Street of products and services under one corporate entity.

Regarding the coffee industry, Youngevity International has its wholly owned subsidiary, CLR Roasters. It is driving coffee revenue growth via green coffee distribution and private-label roasting. It is also driving growth through the sales of owned brands. Brands include Cafe La Rica and Josie’s Java House, as well as retail and food service brands. Supporting Youngevity’s coffee strategy is the company’s coffee plantation and modern dry-processing facility in Matagalpa, Nicaragua ( The 1,000 acres under management produce 100 percent Arabica coffee beans.

Furthermore, Youngevity has its hemp initiative. It is developing a complete line of proprietary hemp-derived cannabidiol oil products and has two new products with the expansion of its HempFX line. The two new products are HempFX Hydration – Sleep and HempFX Hydration – Pure. The company recently announced online availability of its hemp-derived cannabidiol HempFX products, which are available for purchase at

Youngevity International’s commitment is to aggressive expansion via organic growth, mergers and acquisitions. The company’s annual revenue grew from $75 million in 2012 to $166 million in 2017. With its varied portfolio and direct selling model, Youngevity is poised to reward its stakeholders in the years ahead through its creative initiatives.

For more information, visit the company’s website at

About MissionIR

MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.

For more information, visit

MissionIR (MIR)
Atlanta, Georgia
404.941.8975 Office
[email protected]

Please see full terms of use and disclaimers on the Mission Investor Relations website applicable to all content provided by MIR, wherever published or re-published:

This entry was posted in Youngevity International Inc. YGYI. Bookmark the permalink.

Comments are closed.