- SRAX’s BIGtoken platform allows consumers to own, monetize their data
- BIGtoken mobile app conducts surveys that gather valuable information
- Recently, BIGtoken surveyed more than 25,000 Americans about political issues, revealing relevant issues in upcoming presidential election
SRAX Inc. (NASDAQ: SRAX) uses its BIGtoken app to help consumers both own and get paid for their data. While major companies such as Snapchat, Facebook and Twitter make enormous amounts of money through data collection and advertisements, consumers do not receive any compensation for providing that data. Moreover, in recent years, concerns have been growing over data privacy. SRAX is evening the playing field by allowing consumers to both privatize and monetize their data.
BIGtoken’s innovative approach to data collection has led to the completion of valuable and high-quality surveys. The platform currently has more than 16 million users worldwide (http://ibn.fm/7Y3sO). These engaged consumers can feel safe providing accurate information, knowing that the data is anonymized before access to it is sold. SRAX is providing a unique experience, as this consumer control is unprecedented among large social media platforms and data brokers that sell people’s personal data to a number of interested buyers without anonymizing that data.
SRAX recently released a survey that contained revealing information about political issues that is highly relevant in the upcoming presidential election. More than 25,450 Americans took the survey on the BIGtoken mobile app. Survey results provided several insightful takeaways.
In this survey, 59% of respondents – the majority being women – said that President Donald Trump should be impeached. The survey also showed that important topics for women in particular in the upcoming election include health care costs (76%), universal health care (70%), student loans (67%) and immigration (63%). Interestingly, the survey also showed that half of women are unconcerned by the gender gap, and only 19% of the women surveyed felt that there were too few women in government.
These kinds of surveys provide invaluable information. Using the BIGtoken app, everyone, including consumers, benefit from the collected data. SRAX COO Kristoffer Nelson believes that “it’s critical to keep an eye on changing attitudes, and platforms like BIGtoken provide an ideal mechanism for brands and businesses to measure the pulse of today’s consumers.”
After downloading the BIGtoken app, a person can immediately start earning rewards by taking surveys, answering quick consumer questions and more. This information is then sold to advertisers and media companies so that they can use transparent, verified consumer data to improve their marketing approaches. SRAX is working toward creating the most valuable opted-in data set in the world.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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