- SRAX discovers valuable new trend in consumer behavior, a move toward purchasing experiences for Valentine’s Day
- BIGtoken has grown to more than 16.5 million participants who are 100% opted-in
- Consumers may be leaving social media platforms, but they are choosing BIGtoken, where both consumers and marketers benefit
SRAX Inc. (NASDAQ: SRAX) is building the largest, most valuable opted-in data set in the world while also providing marketers and consumers tools to unlock the value of data. A digital marketing and consumer data management technology company, SRAX recently announced that its BIGresearch efforts uncovered a new trend in consumer behaviors and opinions this Valentine’s Day (http://ibn.fm/87eK1). The company continues to leverage its increasingly valuable opted-in database of consumer information to glean marketable insights into societal trends.
The BIGresearch announcement explained that SRAX compiled research from more than 53,000 individual Americans who opted in to the study. Beginning in January 2020, BIGtoken users were asked what they planned to give their significant others this year for Valentine’s Day. Millennials, who make up the majority of those who celebrate this holiday, responded that they planned to give experiences.
“Changing values and opinions in consumers greatly affect their consumption patterns, and it’s up to marketers to stay ahead of the curve,” SRAX COO Kristoffer Nelson stated in a news release. ”We are thrilled to share results from our latest BIGresearch report, highlighting Valentine’s Day, a holiday that’s seen new movements over the past couple decades, like the rise of Galentine’s Day (ladies celebrating ladies), and more people shopping and celebrating anti-valentine’s day.”
SRAX provided the same high-quality data found in this report to advertisers, for a premium, prior to the February holiday, allowing advertisers to better target consumers who had indicated an interest in their specific campaigns. The sample data provided a look at the value marketers and content owners receive when they purchase access to data gathered through BIGtoken.
BIGtoken is the first consumer-managed data marketplace that places control of personal data in the hands of the consumer. Through BIGtoken, individuals can own and earn from their data, making it an optimal platform for conducting accurate primary research. The 100% opted-in audience has rapidly grown, currently numbering more than 16.5 million participating consumers.
Consumers benefit from controlling their personal data, something the average customer is only just beginning to understand the true value of. SRAX is making this control as simple as downloading an app, answering a few questions and receiving payment. Consumers are discovering brands they love and are willing to be loyal to because they have control over opting into targeted messages rather than having to sort through the noise coming from innumerable businesses, many of whom they would never become customers of regardless of the amount of marketing dollars thrown at them.
Every person is a commodity with potential to generate significant revenue, yet in the past, consumers have never seen a penny of that revenue. SRAX believes that digital data should not be traded in without compensation. BIGtoken, a secure platform, empowers consumers to own and monetize their digital information. The platform is available for download on the App Store and Google Play and has grown to more than 16.5 million participating consumers worldwide, each of whom can log in and check their earnings at their convenience. The future of data is in the hands of consumers, and SRAX is making the transition valuable for all.
Traditionally social media has provided a wealth of information for marketers, but that information is often inaccurate. In addition, consumers have become increasingly aware of the value of their information and have rejected typical data mining efforts. Twitter has increased efforts to delete suspicious accounts (http://ibn.fm/TYm1v) while Facebook refused to revise its tracking practices, consequently losing 15 million users since 2017 (http://ibn.fm/7zBr1). The Daily Mail reported that a third of millennials have permanently given up social media (http://ibn.fm/ayRWf).
Meanwhile, SRAX’s BIGtoken platform is only growing worldwide. Millennials chose to share their Valentine’s Day plans knowing that their data was safe with SRAX, that it would only be accessible to companies they had expressed interest in, and that they, the consumers, would directly receive monetization for sharing. Thanks to SRAX, the power of personal data is in the hands of the consumer – right where it should be.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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