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SRAX Inc. (NASDAQ: SRAX) Releases Results of Holiday Shopping Study, Demonstrates Power of BIGtoken Platform

  • SRAX’s pre-Thanksgiving BIGtoken survey of 116,000-plus American consumers found 28% planned to shop in store, 40% online and 32% both
  • SRAX COO said company’s 2019 Holiday Spending Report demonstrates power of proprietary platform to gather insights from specific audiences
  • SRAX has access to BIGtoken platform audience of more than 16 million, 100% opt-in consumers

SRAX Inc. (NASDAQ: SRAX) is revealing the potential of its platform’s data, having recently released the results of its 2019 Holiday Spending Report – a survey of 116,000 American consumers ( SRAX COO Kristoffer Nelson said SRAX’s BIGresearch survey demonstrates the power of its proprietary BIGtoken platform and the Company’s ability to offer timely and accurate research from specific audiences.

The survey showed that 28% of American consumers polled planned to holiday shop in stores, while 40% planned online purchases and 32% said they would buy both in store and online. Results from the 2019 Holiday Spending Report by SRAX also breaks down results by gender, age, ethnicity and household income. Cyber Monday and Black Friday data results are also specified.

“We are happy to freely share the latest BIGresearch results,” Nelson said in a news release. “Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences.”

Survey results found that while online holiday shopping is increasing, that growth is largely driven by a younger audience. BIGresearch found that 46% of online holiday shoppers are between ages of 18 and 24. Online shoppers are primarily Asian and white, with all levels of income level consumers in those categories preferring to shop online. The survey also found that women typically spend less money shopping for the holidays online than men. These results possess untapped potential for the marketing sector, revealing consumer trends which would otherwise go unreported.

The survey also revealed key insights regarding Black Friday shopping for both men and women, which trended towards purchases of furniture, decor and clothing, and footwear. Some 71% of all respondents surveyed also said they would be participating in Cyber Monday shopping, the SRAX 2019 Holiday Spending Report found.

SRAX technology unlocks data to reveal the core consumers of brands and the characteristics of those consumers across marketing channels. The company is building the largest, most-valuable, opted-in data set worldwide. SRAX sells access to data in the form of anonymized segments, and that access can be removed at any time.

SRAX asks users for permission to share data when those users originally sign up for the BIGtoken platform ( The company’s machine-learning technology analyzes marketing data, and its BIGtoken platform enables consumers to own, manage and sell access to their digital identity and data. This approach gives SRAX valuable proprietary data and multiple revenue streams (

SRAX is a digital-marketing and consumer-data-management technology company that has developed the proprietary BIGtoken platform, which offers a secure and transparent environment for consumers to own and earn from their data ( BIGtoken provides an invaluable, fast-growing audience of more than 16 million consumers who have all opted in, creating an invaluable platform that offers accurate and specific information (

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at

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