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Snap Interactive’s (STVI) Reports Increased Message Activity Following Friends and Interests Integration announced today that its seeing increased messaging between users on its social dating site, now that users can discover what they have in common via the new friends and interests integration. The site, owned by Snap Interactive, now makes it easier for users to see how they’re connected to each other.’s friends and interests integration is a move towards differentiating itself from other dating sites. Historically, there has been a large disconnect between the way singles meet in the real world versus online. Offline, singles commonly meet through friends and interests, but very few dating sites offer functionality around the social and interest graph. aims to change that. Through its improved browsing experience, the site offers targeted and increased activity, making online dating a better experience for all.’s interest-based matching feature can also extend to other areas of their social media identity; over 25 million users have Facebook-connected profiles, making it possible to import interests with just one click. This seamless integration has allowed to build up significant scale of interest data, which is updated in real time as users add interests through Facebook. This keeps profiles fresh and updated, compared to typical dating sites where data is often infrequently updated or can grow stale.

Clifford Lerner, SNAP’s CEO, remarked, “With over 25 million Facebook connected profiles, SNAP is in the unique position of being able to integrate friends and interests into online dating in a meaningful way. Friends and interest-based functionality also provides singles with an online dating experience that more closely mirrors the way singles traditionally meet in the real world.”

According to current database statistics, users have amassed over 1 billion interests in the aggregate. Profiles have an average of about 68 interests per user. Music-related messages seem to generate the most activity on the site, with Adele, Pink Floyd, and Celine Dion being the top interests leading to messaging.

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