- Paid subscriptions to Moxian+ Business app offer China’s small business enterprises (SMEs) premium detailed analysis of consumer buying trends
- Moxian is projected to reach revenues of $24.1 million by FY2018, per SeeThruEquity report
- China’s has world’s largest mobile phone market representing 1.3 billion people, per Ministry of Industry and Technology data
Moxian, Inc. (NASDAQ: MOXC) employs a unique strategy in China’s online-to-offline (O2O) market. First, it signs up merchants to its paid Moxian+ Business app, then it uses the client’s list of consumers to effectively mine valuable data analytics. On the consumer side, it offers the Moxian+ User app. This platform has games, shopping, and social loyalty programs, enabling customers to earn prizes paid for with Moxian’s proprietary Mo-Coins and Mo-Points.
Moxian is a digital marketing company based in Shenzhen, China, which is converting its two apps to paid platforms. Its Moxian+ Business app, already serving some 31,600 small market enterprises (SMEs) in China, offers business merchants online transactions that are finalized at brick-and-mortar stores. Paid subscriptions have enhanced analytics of customers. The company also has 300,000 consumers on Moxian User. Mo-Talk, a Moxian proprietary voice-chat service, is a feature on both apps — designed to help customers and client merchants interact.
The result is that merchant clients learn more through data analytics while driving the revenue of Moxian through OEM licensing fees, sale commissions, mobile digital advertising, and targeted marketing campaigns. Premium analysis of data for business clients details buying patterns of customers. In February, 2017, SeeThruEquity (http://dtn.fm/1uxqL) projected that Moxian will reach $24.1 million in sales by fiscal year 2018.
According to the company’s SEC 10K annual report filing in December 2016 (http://dtn.fm/V5qta), when a business client purchases a Moxian + subscription, it is offered premium tools. These include detailed analytic reports and targeted messaging to consumers. To consumers, the company offers a game center that permits consumers to earn Mo-Points and a feature which enables subscribers to win vouchers and discounts.
All of this occurs in the largest mobile market in the world. China’s Ministry of Industry and Technology estimates that China has some 1.3 billion people on mobile phones, according to the SeeThruEquity report.
For more information, visit the company’s website at www.Moxian.com
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