Despite the growing popularity of social media, and our dependency on sites like Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses, which is one reason companies such as Moxian, Inc. (OTCQB: MOXC) have tailored their business models to be more small and medium business friendly. We see huge brands like Coca-Cola (NYSE: KO), Nike (NYSE: NKE) and Starbucks (NASDAQ: SBUX) using social media with great success, but what about the average coffee shop around the corner or a non-celebrity dentist? Can they use social media to grow their businesses in 2016?
The answer is an astounding yes. Social media allows smaller-sized companies to compete against some of the larger companies and reach more customers. There are plenty of stats that showcase just how powerful social media is for businesses of all sizes. Here are some powerful numbers that make it more than evident that social media is the way to go in 2016, according to a survey on SproutSocial.com:
- 63 percent of millennials say they stay updated on brands through social networks
- 46 percent of millennials rely on social media when making purchase online
- 89 percent of 18-29 year olds are active on social media
- Marketers spent an estimated $8.3 billion on social media advertising in 2015
- 78 percent of companies now say they have dedicated social media teams
Social media has crossed over from being a tool that only forward-thinking companies should use. These stats show that social media marketing has become a necessity just like paid ads, flyers and other “traditional” marketing efforts. In order to compete today, businesses can’t afford not to be active on social media.
Moxian engages in the business of providing social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media. These products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.
For more information, visit the company’s website at www.Moxian.com