Bridgeline Digital, The Digital Engagement Company™, specializing in enabling its customers to maximize the performance of their mission critical websites, intranets, and online stores, announced today that it has released the fifth module to its iAPPS platform, iAPPS Social. This innovative social media management solution gives customers the ability to quickly configure customized watch lists tailored by social network, topic, or author to listen in on relevant conversations occurring in social media, popular websites, and blogs; prioritize and engage in conversations across the web without ever exiting the iAPPS dashboard; and leverage the influence of exponential broadcasting of content by publishing through to department, dealer, franchise or other individual social media accounts.
According to Nielsen, 46% of online users factor in social media input when making a purchase decision. Accordingly, 93% of marketers claim to currently use social media for business. iAPPS Social incorporates the rapidly expanding power of social media as a business channel by enabling customers to identify, engage, and capitalize with ongoing conversations across the web.
iAPPS Social will be bolted on to the award-winning iAPPS platform, the only true, deeply-integrated digital marketing solution with robust capabilities in content management, eCommerce, eMarketing, web analytics, and now, with the addition of iAPPS Social, social media management on one comprehensive .NET platform. iAPPS continues to exist as the only Web Experience Management platform available as either a true SaaS or perpetual license.
“‘Social networking’ as a stand-alone concept is evaporating as the Web at large has shifted to become inherently social — Social is now table stakes for digital marketing. More than just another channel through which to publish content, enlightened organizations are evolving to embrace Social as a critical means to establishing engagement and delivering superior customer experiences,” says Scott Liewehr, President and Principal Analyst of Digital Clarity Group. “iAPPS Social combines technology and ease-of-use to help businesses focus on strategy and customer engagement.”
For further information, please visit www.bridgeline.com
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